Neem, a leading embedded finance platform, has partnered with LAAM, Pakistan’s largest fashion marketplace, to enable seamless money movement across its ecosystem through Neem’s Wallet System and Payment Button solution. This partnership will enable LAAM to simplify seller payouts, collect digital payments from buyers, and issue instant refunds, all through a unified, embedded financial infrastructure.

With over 1Million+  monthly users and hundreds of designers and fashion brands on board, LAAM continues to scale as a category-defining marketplace. To support this growth, LAAM will integrate Neem’s embedded financial products to manage high-volume payment flows with greater control, transparency, and speed.

Through this partnership, LAAM will use Neem’s Wallet System to disburse seller earnings directly into LAAM-branded wallets, giving sellers instant access to their funds with the flexibility to withdraw to any bank account. 

The partnership will also allow LAAM to issue instant refunds to buyers directly into their LAAM-branded wallets, enhancing the post-purchase experience and driving customer loyalty.

For buyer payments, LAAM will roll out Neem’s Payment Button, enabling seamless collection via multiple secure payment methods, including cards, bank transfers, mobile wallets and more. These payments will be tracked and reconciled in real-time via the Neem Business Portal, improving operational visibility and reducing fragmentation across channels.

"Our sellers are at the heart of LAAM, and ensuring they have instant access to their earnings is critical," said Arif Iqbal, CEO, LAAM. "Neem’s embedded wallet solution empowers our sellers with faster payouts and more control over their funds, so they can focus on creating amazing fashion experiences for our customers."

As part of broader collaboration, LAAM plans to extend its use of Neem’s infrastructure to include vendor payments and payroll disbursements, building a fully embedded financial ecosystem within its platform.

“LAAM is reimagining fashion e-commerce, and Neem is proud to provide the financial infrastructure powering that vision,” said Vladimira Briestenska, Co-founder at Neem. “By embedding our wallet and payments infrastructure, LAAM now has the rails to move money instantly across their sellers, buyers, and partners—unlocking new levels of speed, control, and growth.” 

This partnership with LAAM adds to Neem’s growing network of leading platforms across high-impact sectors, including insurance, logistics, healthcare, and agriculture, that are leveraging its embedded payment solutions. From powering digital payments for insurance leaders like EFU Life, TPL Insurance, and Jubilee Life, to enabling branded wallets for platforms such as Leopards Courier, Sehat Kahani, and BaKhabar Kissan, Neem is building the financial rails that help businesses move money more efficiently. These collaborations reflect Neem’s commitment to building secure full-stack financial infrastructure for businesses across Pakistan.

🤙 If you’re a startup or an enterprise looking for a one-stop platform to collect, send, and manage payments, connect with us today. https://www.neem.io/partner-with-neem